Your account
Google provides a verified account identifier, email, display name and optional profile image when you sign in. For Him creates its own secure session and does not receive your Google password.
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Privacy & cookies
Clear choices. Useful personalisation.
For Him uses only the information needed to operate your account and, when you choose, to make the catalogue more relevant to you.
Your shopping profile
Favourite brands, style choices and saved sizes are stored with your For Him account so they work across devices. You can change them from Account at any time.
Essential cookies
These keep sign-in, security, your bag and your consent choice working. They cannot be disabled while using those features.
Optional cookies
Preference and analytics cookies are used only when you accept them. Open Cookie settings at the bottom-left of any page to change your choice.
How recommendations work
Your personal edit prioritises new products from favourite brands and items related to your selected style. When “Prioritise products available in my sizes” is on, sized clothing and footwear without a match are left out of that edit. The wider catalogue remains available, and discovery products from other brands are deliberately retained.