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What Is It: Visibly healthier hair in just one use* with a Biotin and Collagen volumising shampoo that helps create the appearance of thicker, fuller hair. Featuring LipiPro Shield tech to deliver twice the protein and lipid protection and 72+ hours of volume. Key Benefits: Thoroughly cleanses with sulphate-free surfactants while helping create the appearance of thicker, fuller hair. Infused with Vitamin B7 (biotin) and hydrolysed collagen to help give hair added volume and a fuller-looking texture. LipiPro Shield technology delivers twice the protein and lipid protection to help make hair more resilient with every wash. Provides 72+ hours of volume and body when used as part of the range. How To Use: Apply generously to wet hair, massage into a lather through to the ends, then rinse the hair thoroughly; after shampooing, follow with the Thick & Full+ Biotin & Collagen Conditioner for best results and continued volumising effect. Key Ingredients: Contains Vitamin B7 (biotin) and hydrolysed collagen, which the formula states help make hair look fuller and volumised. LipiPro Shield technology is included to deliver twice the protein and lipid protection to help support hair resilience. Verified details include volume of 385ml.