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Fit & sizing
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The details
Verified catalogue information, practical sizing guidance and the details that help you decide.
A dentist-designed toothpaste that works hard to strengthen enamel, protect against decay and give you a naturally brighter smile while still feeling gentle and easy to use every day. ENAMEL PROTECT Toothpaste contains 1450ppm fluoride, the level recommended by dental experts to help rebuild and reinforce enamel. It supports your teeth against daily acids and sugars, helping keep them strong over the long term. To brighten your smile, the formula uses four naturally derived, low-abrasive stain removal agents. These minerals gently lift surface stains and smooth the tooth surface, helping your teeth look cleaner and naturally brighter without harsh scrubbing. Why you’ll love it · Optimal enamel protection: 1450ppm fluoride helps strengthen enamel and protect against decay. · Naturally brighter smile: A gentle blend of stain-removing agents works to lift surface stains for natural radiance. · Clean & kind formula: SLS-free, palm-oil-free, vegan and cruelty-free. · Planet-first packaging: Fully aluminium tube and cap, curb side recyclable without rinsing. · Designed by dentists: Effective, everyday oral care backed by science. How it works · Fluoride integrates into the enamel surface, helping reinforce its structure and increase resistance to acid challenges. · A blend of naturally sourced polishing minerals helps gently lift external stains while maintaining a low-abrasive profile. · The result is stronger enamel, a cleaner surface and a naturally brighter appearance. Active ingredients (what they do) · Fluoride (1450ppm): Strengthens enamel and improves resistance to decay. · Xylitol: Helps protect against cavity-causing bacteria and supports fresher breath. · Kaolin: A naturally derived mineral that helps gently polish and lift stains for natural brightness. Flavour & Feel Fresh, clean mint with a smooth, low-foam texture (SLS-free). Free from SLS, palm oil, animal ingredients, microplastics. Vegan and cruelty-free. How to Use : - Brush twice daily for 2 minutes. Make sure you clean every surface of every tooth – that’s the inside, the outside and the chewing side! - Use a pea-sized amount - Wait at least 30 minutes after eating before brushing - Suitable for ages 7+.
Your buying guide
Helpful context without inventing specifications the brand or supplier has not provided.
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This item is not sold by a conventional clothing size. Select a colour or configuration above where available.
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Follow the brand care label or product documentation. For leather, jewellery and watches, avoid prolonged moisture, heat and chemical contact.
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Complimentary UK delivery is available over £50. Eligible items can be returned within 30 days in their original, unworn condition.
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In stock in at least one listed variation. Final availability is confirmed before payment.
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